Mipim

Last week we spent three days in south of France getting to know the European real estate market and spreading the word about high resolution, digital, 3D models using reality capture and drones. As if meeting with hundreds of real estate developers, architects and city planners wasn’t enough the place was full of city models and miniature buildings. Can’t get much better 🙂

 

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The Naked Truth

Our work is about capturing reality, like it is, no more, no less. Our goal is to get our 3D models of buildings so realistic you couldn’t tell them from reality when looking at them through a VR device. We think realistic 3D models are an excellent tool to visualize how changes in the physical environment, like a new building in a city block, will look like. To be able to spin it around in 3D and look from all angles, even less flattering ones, is a good thing.

On the other end there are dreamlike visualizations where the sun comes from angles it will never shine, kids and dogs playing in the foreground and backlit silhouettes on balconies. These kinds of visualizations are great for selling a vision, a dream, a story about the future. But from the stakeholders point of view, the politicians, the city planners and the next door neighbors those kinds of visualizations can be deceiving.

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Here’s a part of a city block where one of the buildings are going to be replaced with a bigger, modern taller one. Switch between the old building and the new one in the upper left corner and have a look around for yourself!

Counting tiles

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As a part of a project with the real estate concern Akelius we created a beautiful interactive 3D model of the landmark Kronprinsen in Malmö, Sweden.

In addition to the model we applied some image processing magic to count the tile distribution over the full facade. This will be used by Akelius to be able to restore or replace some of the worn tiles with the correct colors.

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